{"id":1020,"date":"2024-07-25T08:32:17","date_gmt":"2024-07-25T07:32:17","guid":{"rendered":"https:\/\/elearning.adsrock.hu\/?p=1020"},"modified":"2024-07-25T08:32:21","modified_gmt":"2024-07-25T07:32:21","slug":"pinterest-az-alulertekelt-platform-a-noknek-szolo-marketinghez","status":"publish","type":"post","link":"https:\/\/elearning.adsrock.hu\/en\/pinterest-az-alulertekelt-platform-a-noknek-szolo-marketinghez\/","title":{"rendered":"Pinterest &#8211; Az alul\u00e9rt\u00e9kelt platform a N\u0151knek sz\u00f3l\u00f3 marketinghez"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Te is \u00e9rzed a hirdet\u00e9si platformokon tapasztalhat\u00f3 infl\u00e1ci\u00f3t?<\/h2>\n\n\n\n<p>2024-ben egyre t\u00f6bb tapasztalt hirdet\u0151 panaszkodik a folyamatosan n\u00f6vekv\u0151 hirdet\u00e9si k\u00f6lts\u00e9gekre \u00e9s a folyamatosan emelked\u0151 kattint\u00e1si d\u00edjakra. Ilyenkor minden esetben megvizsg\u00e1ljuk, mely platformokon akt\u00edv az \u00fcgyf\u00e9l, \u00e9s sokszor azt tapasztaljuk, hogy a legismertebb h\u00e1rmas \u2013 Facebook, Instagram \u00e9s Google \u2013 mellett legfeljebb a TikTokkal k\u00eds\u00e9rleteznek. Ilyenkor mindig azt vizsg\u00e1ljuk, van-e olyan hirdet\u00e9si platform, amely k\u00f6lts\u00e9ghat\u00e9konyabb forgalomterel\u00e9st biztos\u00edthat az adott v\u00e1llalkoz\u00e1s sz\u00e1m\u00e1ra.<\/p>\n\n\n\n<p>Most nem a Threads-r\u0151l, a Fizz Social-r\u0151l vagy a Cara-r\u00f3l besz\u00e9l\u00fcnk, amelyek m\u00e9g csak most gy\u0171jtik a felhaszn\u00e1l\u00f3kat, \u00e9s nincs kialakult c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00fck, a hirdet\u00e9si vagy monetiz\u00e1ci\u00f3s lehet\u0151s\u00e9gekr\u0151l nem is besz\u00e9lve. Ehelyett egy m\u00e1r ismert, de tal\u00e1n m\u00e9g alul\u00e9rt\u00e9kelt lehet\u0151s\u00e9gre h\u00edvjuk fel a figyelmet: ha n\u0151i c\u00e9lk\u00f6z\u00f6ns\u00e9gnek hirdetsz, \u00e9rdemes fontol\u00f3ra venni a Pinterestet.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Glob\u00e1lis \u00e9s lok\u00e1lis jelenl\u00e9t<\/h4>\n\n\n\n<p>A Pinterest, amely 2010 m\u00e1rcius\u00e1ban indult, m\u00e1ra vil\u00e1gszerte t\u00f6bb mint f\u00e9lmilli\u00e1rd havi akt\u00edv felhaszn\u00e1l\u00f3val b\u00fcszk\u00e9lkedhet. A platform k\u00fcl\u00f6n\u00f6sen n\u00e9pszer\u0171 az Egyes\u00fclt \u00c1llamokban, Braz\u00edli\u00e1ban, Mexik\u00f3ban, N\u00e9metorsz\u00e1gban \u00e9s Franciaorsz\u00e1gban. Magyarorsz\u00e1gon is jelent\u0151s a jelenl\u00e9te, k\u00f6r\u00fclbel\u00fcl 1,5 milli\u00f3 magyar felhaszn\u00e1l\u00f3val, akiknek 60-65%-a n\u0151.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Felhaszn\u00e1l\u00f3i demogr\u00e1fia<\/h4>\n\n\n\n<p>A Pinterest felhaszn\u00e1l\u00f3i b\u00e1zisa rendk\u00edv\u00fcl specifikus, ami lehet\u0151s\u00e9get ad a c\u00e9lzott hirdet\u00e9sekre. A platform els\u0151dleges felhaszn\u00e1l\u00f3i n\u0151k, akik a felhaszn\u00e1l\u00f3k 76%-\u00e1t teszik ki. A legnagyobb korcsoport a 25\u201334 \u00e9vesek, de a Z gener\u00e1ci\u00f3 (18\u201324) is jelent\u0151s r\u00e9szt k\u00e9pvisel, a felhaszn\u00e1l\u00f3i b\u00e1zis 42%-\u00e1t. Emellett a 30\u201349 \u00e9ves feln\u0151ttek 40%-a haszn\u00e1lja a Pinterestet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Pinterest \u00fczleti el\u0151nyei<\/h3>\n\n\n\n<p>A Pinterest k\u00fcl\u00f6n\u00f6sen hat\u00e9kony az \u00faj term\u00e9kek \u00e9s m\u00e1rk\u00e1k felfedez\u00e9s\u00e9ben, a heti felhaszn\u00e1l\u00f3k 80%-a tal\u00e1l \u00faj term\u00e9keket vagy m\u00e1rk\u00e1kat a platformon. A vizu\u00e1lis tartalomra \u00e9p\u00fcl\u0151 k\u00f6z\u00f6ss\u00e9gi m\u00e9dia fel\u00fclet ide\u00e1lis \u00e9letm\u00f3d, bark\u00e1csol\u00e1s, lakberendez\u00e9s, divat \u00e9s sz\u00e9ps\u00e9g\u00e1pol\u00e1si m\u00e1rk\u00e1k sz\u00e1m\u00e1ra. A Pinterest felhaszn\u00e1l\u00f3i elk\u00f6telezettek \u00e9s nyitottak az \u00faj m\u00e1rk\u00e1k felfedez\u00e9s\u00e9re, ami egyed\u00fcl\u00e1ll\u00f3 lehet\u0151s\u00e9get k\u00edn\u00e1l a v\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra \u00faj k\u00f6z\u00f6ns\u00e9g el\u00e9r\u00e9s\u00e9re.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hirdet\u00e9si lehet\u0151s\u00e9gek a Pinteresten<\/h3>\n\n\n\n<p>A Pinterest k\u00fcl\u00f6nf\u00e9le hirdet\u00e9si form\u00e1tumokat k\u00edn\u00e1l:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u00e9pes hirdet\u00e9sek:<\/strong> Statikus k\u00e9pek az otthoni h\u00edrfolyamban.<\/li>\n\n\n\n<li><strong>Videohirdet\u00e9sek:<\/strong> Norm\u00e1l \u00e9s maxim\u00e1lis sz\u00e9less\u00e9g\u0171 videohirdet\u00e9sek.<\/li>\n\n\n\n<li><strong>\u00d6tlethirdet\u00e9sek:<\/strong> Kreat\u00edv elemeket, p\u00e9ld\u00e1ul matric\u00e1kat \u00e9s zen\u00e9t tartalmaz.<\/li>\n\n\n\n<li><strong>Carousel hirdet\u00e9sek:<\/strong> T\u00f6bb k\u00e9p vagy vide\u00f3 egyetlen hirdet\u00e9sben.<\/li>\n\n\n\n<li><strong>V\u00e1s\u00e1rl\u00e1si hirdet\u00e9sek:<\/strong> Term\u00e9kadatok megjelen\u00edt\u00e9se \u00e9s k\u00f6zvetlen v\u00e1s\u00e1rl\u00e1s enged\u00e9lyez\u00e9se.<\/li>\n\n\n\n<li><strong>Kollekci\u00f3 hirdet\u00e9sek:<\/strong> Brandk\u00e9p vagy -vide\u00f3 m\u00e1sodlagos term\u00e9kk\u00e9pekkel \u00f6sszekapcsolva.<\/li>\n\n\n\n<li><strong>Kv\u00edzhirdet\u00e9sek:<\/strong> Interakt\u00edv hirdet\u00e9sek feleletv\u00e1laszt\u00f3s k\u00e9rd\u00e9sekkel.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Hogyan haszn\u00e1ld a Pinterestet \u00fczleti c\u00e9lokra?<\/h3>\n\n\n\n<p>Ha n\u0151i c\u00e9lk\u00f6z\u00f6ns\u00e9gnek \u00e9rt\u00e9kes\u00edtesz, \u00e9rdemes elgondolkozni a Pinterest kiakn\u00e1z\u00e1s\u00e1n. A platform robusztus hirdet\u00e9si lehet\u0151s\u00e9geivel \u00e9s magas felhaszn\u00e1l\u00f3i elk\u00f6telezetts\u00e9g\u00e9vel jelent\u0151s lehet\u0151s\u00e9geket k\u00edn\u00e1l a v\u00e1llalkoz\u00e1sok sz\u00e1m\u00e1ra a m\u00e1rkaismerts\u00e9g n\u00f6vel\u00e9s\u00e9re, valamint a forgalom \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9s n\u00f6vel\u00e9s\u00e9re.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">R\u00e9szletes dokumentum a Pinterest bemutat\u00e1s\u00e1r\u00f3l<\/h5>\n\n\n\n<p>Ha szeretn\u00e9d jobban megismerni a Pinterest platformot \u00e9s kihaszn\u00e1lni annak \u00fczleti lehet\u0151s\u00e9geit, van egy r\u00e9szletes dokumentumunk a platform bemutat\u00e1s\u00e1r\u00f3l, amely tartalmazza a felhaszn\u00e1l\u00f3i demogr\u00e1fi\u00e1kat, glob\u00e1lis \u00e9s magyarorsz\u00e1gi statisztik\u00e1kat, valamint a hirdet\u00e9si lehet\u0151s\u00e9geket.<\/p>\n\n\n\n<p>Ha \u00e9rdekel a dokumentum, <a href=\"https:\/\/elearning.adsrock.hu\/en\/kapcsolat\/\">k\u00fcldj \u00fczenetet<\/a> \u00e9s elk\u00fcldj\u00fck emailben!<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><\/h1>","protected":false},"excerpt":{"rendered":"<p>Te is \u00e9rzed a hirdet\u00e9si platformokon tapasztalhat\u00f3 infl\u00e1ci\u00f3t? 2024-ben egyre t\u00f6bb tapasztalt hirdet\u0151 panaszkodik a folyamatosan n\u00f6vekv\u0151 hirdet\u00e9si<\/p>","protected":false},"author":2,"featured_media":1021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","footnotes":""},"categories":[66,39,41],"tags":[67,77,76,50],"class_list":["post-1020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-marketing","category-social-media","tag-ecommerce","tag-hatekonysag-noveles","tag-marketing","tag-socialmedia"],"qubely_featured_image_url":{"full":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1.webp",1080,1080,false],"landscape":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1.webp",750,750,false],"portraits":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1.webp",320,320,false],"thumbnail":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1-150x150.webp",150,150,true],"medium":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1-300x300.webp",300,300,true],"medium_large":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1-768x768.webp",768,768,true],"large":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1-1024x1024.webp",1024,1024,true],"1536x1536":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1.webp",1080,1080,false],"2048x2048":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1.webp",1080,1080,false],"trp-custom-language-flag":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1.webp",12,12,false],"qubely_landscape":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1.webp",750,750,false],"qubely_portrait":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1.webp",320,320,false],"qubely_thumbnail":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1.webp",100,100,false],"cart-image-thumb":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1.webp",90,90,false],"woocommerce_thumbnail":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1.webp",300,300,false],"woocommerce_single":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1.webp",600,600,false],"woocommerce_gallery_thumbnail":["https:\/\/elearning.adsrock.hu\/wp-content\/uploads\/2024\/07\/Untitled-design-1.webp",100,100,false]},"qubely_author":{"display_name":"N\u00e9meth-Pet\u0151 Regina","author_link":"https:\/\/elearning.adsrock.hu\/en\/author\/regina-admin\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/elearning.adsrock.hu\/en\/category\/marketing\/ecommerce\/\" rel=\"category tag\">ecommerce<\/a> <a href=\"https:\/\/elearning.adsrock.hu\/en\/category\/marketing\/\" rel=\"category tag\">marketing<\/a> <a href=\"https:\/\/elearning.adsrock.hu\/en\/category\/social-media\/\" rel=\"category tag\">social media<\/a>","qubely_excerpt":"Te is \u00e9rzed a hirdet\u00e9si platformokon tapasztalhat\u00f3 infl\u00e1ci\u00f3t? 2024-ben egyre t\u00f6bb tapasztalt hirdet\u0151 panaszkodik a folyamatosan n\u00f6vekv\u0151 hirdet\u00e9si","_links":{"self":[{"href":"https:\/\/elearning.adsrock.hu\/en\/wp-json\/wp\/v2\/posts\/1020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elearning.adsrock.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elearning.adsrock.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elearning.adsrock.hu\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elearning.adsrock.hu\/en\/wp-json\/wp\/v2\/comments?post=1020"}],"version-history":[{"count":1,"href":"https:\/\/elearning.adsrock.hu\/en\/wp-json\/wp\/v2\/posts\/1020\/revisions"}],"predecessor-version":[{"id":1022,"href":"https:\/\/elearning.adsrock.hu\/en\/wp-json\/wp\/v2\/posts\/1020\/revisions\/1022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elearning.adsrock.hu\/en\/wp-json\/wp\/v2\/media\/1021"}],"wp:attachment":[{"href":"https:\/\/elearning.adsrock.hu\/en\/wp-json\/wp\/v2\/media?parent=1020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elearning.adsrock.hu\/en\/wp-json\/wp\/v2\/categories?post=1020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elearning.adsrock.hu\/en\/wp-json\/wp\/v2\/tags?post=1020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}